Our goal as speakers and writers is not to try to be original or profound.

That may sound shocking, 'cause who wouldn't wan to be original or profound? Well, too many people want to be profound so badly that end up confusing or not saying much at all (ever been to open-mic at coffee shops?). So...

Our goal is to be clear, engaging, and tell the truth the best we can. (Common comment: Soulation gives us clear apologetics that everyone can understand. That's the idea!)

We figure that originality is best incubated in clarity and truthfulness. And if we happen to say anything profound, we'll all be the better for it.